1. Our approach
NOVUS uses strictly necessary technology to deliver and protect the website. Google Analytics is optional and is not loaded until you affirmatively accept it. We do not currently use advertising or remarketing cookies.
Cookies are small text files stored by a browser. The website also uses local browser storage to remember whether you accepted or declined optional analytics.
2. Technologies currently used
Browser restrictions, configuration changes, and provider updates may shorten these durations. Cloudflare may use other strictly necessary challenge or security cookies only when the corresponding protection is triggered.
| Name | Provider | Purpose | Typical duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Strictly necessary bot detection and website protection when Cloudflare activates this security feature. | 30 minutes after inactivity |
| novus-analytics-consent | NOVUS local storage | Remembers whether the browser accepted or declined optional analytics. | Until browser storage is cleared or the preference is changed |
| _ga | Google Analytics | Distinguishes users for consented website measurement. | Up to 2 years |
| _ga_<container-id> | Google Analytics | Persists session state for consented website measurement. | Up to 2 years |
3. Analytics information
After consent, Google Analytics may receive a pseudonymous client identifier, page and session activity, approximate location, browser and device information, and interaction events. NOVUS uses this information to understand which content is useful and improve the website. Advertising storage and personalization remain denied.
4. Managing or withdrawing consent
Select “Decline” to use the website without optional analytics. Select “Accept analytics” to enable measurement. You may reopen Cookie preferences from any page footer and change your choice at any time. Declining after acceptance disables future measurement for that browser and attempts to expire NOVUS first-party Analytics cookies.
You may also clear cookies and local storage through your browser. Blocking strictly necessary security technology may affect access to or protection of the website.
5. Changes and contact
We will update this policy before adding materially different analytics, advertising, or tracking technologies. For questions, use the NOVUS privacy contact channel below.
Privacy contact
Begin the message with “Privacy request” so we can identify and respond to it correctly.
Submit a request